Imagine how much it could cost to see a popular, newley
released movie at the theater in the future?
Right now the word is that movie theater owners are waiting in the wings to see if Live Nation's new idea of price optioning is going to work out. This could ultimately end up changing how much we pay to see movies, which is both good and bad. Want to see a film that's not so popular- maybe you'll pay less. Want to see the newest release- who knows how much you will have to pay!
Do you think this ticket pricing idea is good or bad? How much would you pay to see a movie in the theater?
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